Dr Branković is a highly accomplished academician and researcher with an impressive career spanning various renowned institutions. Her academic positions include the University of Sarajevo, Athens University of Economics and Business, University Bocconi, Academy of Economics in Krakow, International University of Sarajevo, and ADA University.

In addition to academia, Dr Branković has extensive expertise in the business sector, serving as an International Manager for Ferrero, where she played a pivotal role in business development in Poland. She has also held significant positions such as Chief of Supply for the Organization for Security and Cooperation in Europe and a position in Mecklenburg County, North Carolina, USA.

Dr Branković has made notable contributions in Bosnia and Herzegovina, leading the Research Center at the Parliamentary Assembly and providing valuable expertise for public administration reforms to the Council of Ministers.

Her involvement in numerous EU funded projects, both as a team leader and member of steering boards, highlights her active participation in shaping various aspects of trade, economic, and financial matters within EU Subcommittees.

As a prominent economist, Dr Azra Branković has conducted extensive research on topics such as the impact of small universities on local economies, Small and Medium-Sized Enterprises (SMEs), and the relationship between political changes and foreign direct investment (FDI) patterns. Notably, her research on the effects of the Arab Spring on outward FDI in the Middle East and North Africa showcases her expertise in this field.

Dr Branković has played a vital role in formulating institutional strategies related to entrepreneurship, local economies, foreign direct investment, and international economic relations. Her work has a direct impact on areas such as branding in higher education, lifelong learning, and executive education.